PLAYER DRIVENACADEMY
← All packs·CP-010·L01·18 MIN

Read the Room Before You Build the Room

Teach that audience understanding starts with real behaviors, not assumptions about gamer identity.

CommunityPlayer PsychologyIndustry & Business
── THREE LESSONS
~5 MIN EACH
  1. 01
    LESSON 1·5 MIN

    Find the Real Gathering Places

    EXAMPLE · Discord, Reddit, Steam forums, in-game spaces, social platforms.

    Fiene Ziegler: community is wherever the community is.

    ↳ Your action

    Map where players talk, share, complain, and celebrate.

  2. 02
    LESSON 2·5 MIN

    Do Not Flatten the Audience

    EXAMPLE · Career and creator communities inside games.

    Amir Satvat: loving games matters, but playing games for work is different.

    ↳ Your action

    Write two audience segments by behavior, not demographics.

  3. 03
    LESSON 3·5 MIN

    Build Around the Social Job

    EXAMPLE · Pokemon Go Fest; Monster Hunter Now.

    Community Care and Feeding: sometimes the game facilitates a bigger social experience.

    ↳ Your action

    Name what players are hiring the community space to do.

↳
CONCLUSION · ARTIFACT TASK · 3 MIN

Audience Campfire Map

“community management should be everywhere where the community is.”
↳ Your artifact

Fill four quadrants: gather, learn, show off, get help.

── CHECK YOUR UNDERSTANDING

Quiz coming soon.

The pack quiz is being reviewed by editors. Check back soon.

↳ Coming next: 90-minute class, Audience Mapping for Player Driven Teams.